AI Actors Are Now Commercially Viable

A new film featuring an AI-generated version of Val Kilmer just dropped its trailer - fully licensed and built into the show. Above and beyond, this highlights how legal frameworks are catching up with AI developments, allowing production houses and talent to work together seamlessly without having to be on the same set. We’re seeing partnerships like Canal+ and Google Cloud forming partnerships to bring this to life on streaming platforms already - signalling a shift for the future of online streaming content overall.  

Why this matters for you: using virtual talent now means you can scale your casting, avoid scheduling constraints and customise assets for specific demographics, geographies and interest sets. The trick in getting it right is partnering with the right producers to bring it to life in an authentic and tasteful way. 

Read the full article here - https://www.mediapost.com/publications/article/412250/tiktok-brings-ai-ad-solutions-to-streaming-entert.html