AI Is Everywhere - But Differentiation Is Vanishing Fast
McKinsey’s finding that 88% of organisations now use AI signals a new reality: AI is no longer a competitive advantage, it’s the baseline. When almost every team has access to the same tools, same models and same prompts, the margin of difference shrinks dramatically. What rises in value is how creatively, precisely and humanly you wield these tools.
Why it matters for you:
If nearly everyone is using AI somewhere, then the creative advantage is no longer “whether you use AI” but how you use it. For Made By Humans, this underlines our core values as a business - it’s about differentiation, finesse and the human touch, not just adoption.
