Our Founder, Guy Soulsby, on Kling 3.0 vs Seedance 2.0

By Guy Soulsby, CCO - Made By Humans

Just days ago, the heavyweight Kling 3.0 landed, and it landed hard. But before you could even finish that perfect 15-second multi-shot render, a new contender appeared: Seedance 2.0.

Credit where it’s due: Kling 3.0 is a beast. It raises the ceiling on what’s possible. And yet, almost immediately - before posts went live or hype could properly spread - Seedance 2.0 was already glimmering on the horizon. The early clips are hard to believe. But let’s reserve judgment until it’s widely available and we can truly test it.

Why it matters for you: the window between “cutting edge” and “already old” is now measured in weeks. If you’re briefing, budgeting, or building campaigns on today’s best tool, you’re already planning on yesterday’s capability. The brands that win won’t just use AI - they’ll form partnerships with those at the bleeding edge of AI capability to help adapt at speed.