T-Mobile x Vegas Grand Prix
You had me at Formula 1. Then you added Las Vegas, the sights, the sounds, and the unmatchable energy of the Strip. When T-Mobile came to Made By Humans with a vision to launch their brand’s entry into the Grand Prix, we jumped at the chance. But bringing a Formula 1 car to life on public roads, traveling across the highways of America to the streets of Sin City is a production puzzle that would have taken months to solve. Our route? AI. It provided the perfect blend of creative freedom and logistical sanity, allowing us to push the boundaries of image-making and deliver a film as fast and dynamic as the sport itself.