forty below

Forty Below, aka Prakash, is a multi-disciplinary director and AI artist who thrives on originality and diversity, blending his passion for digital art with cultural relevance and a sharp commentary on global issues. His creative journey began at the age of 10, winning a poster design competition for his school disco, sparking a lifelong love for visual storytelling.

Prakash's work is deeply personal, often fueled by dreams so vivid they wake him up in the middle of the night, as well as by his faithful feline companion who ensures he's out of bed every morning. Recent advancements in AI have reignited his artistic fire, providing him with cutting-edge tools to explore new creative dimensions and bring his vision to life.

Having crafted AI-driven projects for major clients like Puma, Lemonaid+, and British Pathé, Prakash leverages AI to push boundaries in art and storytelling. While he doesn't claim to know exactly where AI will lead, he is excited by its potential to transform industries like social welfare, education, and healthcare, all of which are beginning to see promising innovations.