From Bolt-On To Built-In: The AI Integration Gap

Why AI Integration in Creative Campaigns Is the Ultimate Competitive Edge

A recent Interactive Advertising Bureau report, State of Data 2025, reveals a staggering insight: only 30% of agencies and brands have fully integrated AI across the entire campaign lifecycle - from insights and pre-production to execution and measurement. The rest? They’re still treating AI like a bolt-on gimmick, not a core capability.

At Imagine This and Made By Humans, we believe that imagination leads, craft matters, and AI is simply the medium - not the magic. The real power lies in seamlessly blending human creativity with AI precision, allowing for not only boundary-pushing storytelling but production workflows that are agile, data-informed, and creatively liberating.

Why This Matters to You

In an industry where speed and scalability can make or break your campaign’s impact, early adopters of AI aren't just faster - they’re better. These brands are no longer shackled to outdated timelines or linear production models. Instead, they're scaling campaigns in weeks, not months. That agility translates directly into increased share of voice, improved efficiency metrics, and more meaningful connections with audiences.

Imagine this: you're launching a multi-platform campaign. With AI deeply integrated into every step - from idea generation to real-time audience feedback - you’re not just keeping up with trends, you're setting them. Your content lands faster, evolves smarter, and performs better.

The Creative Studio for the AI Era

That’s exactly why Made By Humans exists. As the home of the world’s leading AI artists, we aren’t here to replace creativity - we’re here to amplify it. We direct, curate, and produce work that feels just as alive and original as anything made by hand. Because at the end of the day, it's the human touch that makes ideas resonate.