ROI Moves From Theory To Proof

The Proof Is In: AI-Enabled Campaigns Drive Better Results

For years, AI in marketing was all hype and hypothetical gains. But now, the data is here, and it's compelling.

According to a recent meta-analysis by WARC, campaigns enhanced by AI are seeing an average +12% uplift in short-term sales activation metrics compared to those that aren’t. That’s not theoretical, it’s measurable impact. And it’s happening right now.

At Imagine This and Made By Humans, we’ve always believed in using technology to push creativity further, not replace it. Whether it’s accelerating A/B testing with AI-generated variants or generating hyper-relevant, localised campaign assets at scale, AI is transforming post-production into a performance engine.

Why This Matters to You

In a time when budgets are scrutinised and impact is everything, every ad dollar, pound, or euro needs to stretch further. AI is the unlock. Brands that embrace AI tools not only produce smarter work, faster, they optimise continuously, refine creatively, and convert more efficiently.

If your creative process isn’t evolving, your competitors’ likely is. Getting your team comfortable with AI-powered workflows today means staying ahead tomorrow.

The takeaway? AI isn’t just about future-proofing. It’s about present-proofing your campaigns, and delivering results that justify the hype.

At Made By Humans, AI is our medium, but imagination still leads. We create work that resonates, performs, and moves people, because that's what creativity should always do.